Patient-based Models

Cogent Consulting builds and maintains customized patient-based models to meet your business needs and reflect the true dynamics of your particular market (e.g., product or therapeutic area, country/region, healthcare system) – including critical leverage points within the patient journey (or buying process) to support your most important business analytics and planning activities, such as:

  • Forecasting and tracking – including scenario planning
  • Portfolio management
  • Growth opportunity identification and prioritization
  • Risk assessments
  • Strategic planning / budget setting processes
  • Cross-country modeling / benchmarking
  • War gaming
  • Etc.
  • The Cogent models can be focused on a single product or an entire product portfolio. They can model a single market … and drill down to individual sales territories or roll up to multi-country regions or the global business. They can look at a market broadly or segment the market into the most important customer segments (i.e., patient segments, prescriber segments, or any other appropriate market segmentation).

    “Test-drive” a sample Cogent model

    Please fill out the information below to request a username and password that will allow you to go into a working model and explore its functionality on your own.


    Cogent Consulting provides a turn-key solution that allows you to focus on running your business and lets us worry about the rest. Our capabilities and services related to patient modeling include the following:

    • Design specific patient models to meet your business needs
      • Alternatively, bring your own models to the Cogent online platform for you to benefit from the online environment and user access
    • Define and collect data to populate the models
      • Use existing or 3rd party data
      • Develop primary market research to generate new data for the models
    • Host and maintain an online platform that provides 24/7 access to any number of users and ensures that all data, scenarios, and prior versions are stored in a protected environment
    • Coach users to work effectively with the models
    • Define critical business processes as well as an implementation plan to ensure that the Cogent tools link seamlessly into to your existing organizational processes and structures

    If you desire additional information or have questions about the models and/or Cogent’s services, please don’t hesitate to contact us directly and we’d be happy to schedule a time to discuss how we can help you achieve your business objectives through Cogent’s modeling and decision support processes.